Exit & Succession

Content Description

Provide more information about the growth advisory service in broad terms. The links below are pages you could include to support your services. Choose the ones you feel are appropriate, and let us know if we missed any others.  

Pillar Content

This page is pillar content. The supporting pages are important.
Pillar and supporting content is a way of structuring a site around broad topics. A page, the pillar, covers a topic at a general level. A set of other pages each cover one specific part of it in more detail. The pillar links to each of those pages, and each of them links back to the pillar. This shows search engines that the coverage is genuine and joined up, not scattered, and it means authority gained anywhere in the group helps the group as a whole — usually strengthening the pillar page's ranking for the broad term.

Important to Remember

Every page on this site acts as a landing page because people rarely enter a site through the homepage anymore. A search, a link, or a share can bring someone straight to any page on the site — a service page, an article, a single supporting page. That means each page has to stand on its own: it needs to say clearly what the business does, who it's for, and what to do next, without assuming the visitor has seen anything else first.

 

Optional Pages - Your Supporting Content

The Concept of EEAT

EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's how search engines judge whether content is worth ranking, especially on topics that affect someone's money, health, or safety.

  • Experience means the content shows real first-hand involvement, not just a secondhand summary.
  • Expertise means the person behind it actually has the relevant knowledge or qualifications.
  • Authoritativeness means others in the field or industry recognise the source as credible.
  • Trustworthiness means the site and its content are accurate, transparent, and safe to rely on.

Together, they're less a ranking factor to game and more a description of what genuinely credible content looks like.